As much as your website may be great in term of keeping your customers informed, there is a way you can earn more from your site. You can become a publisher and start earning money from ads. There are many ways of monetizing your blog, but some of the common ways include:
This is where you are paid as a publisher to advertise other company’s products or sell their products. From promoting their products on your site, you can earn commission from that. In this case since you are dealing with wine, you can focus on wine related ads, such as wine racks.
In simple terms, Google AdSense is where you get paid if others put their ads on your website. Most of the time Google Adwords and AdSense is confused. AdWords is used by advertisers while AdSense is used by publishers. There are different ways in which Ad pricing is calculated, this includes:
CPM stands for cost per thousand impressions and is where publishers are paid per every 1000 impressions or ad views. This works better for websites with a lot of traffic since the higher the traffic the more the revenue one can get. Most of the CPM networks however have a minimum impression requirement which may be a limit for some websites using the service. The CPM rates are also relatively lower as much as that may be determined by the traffic.
CPA stands for cost per acquisition and is whereby a publisher is paid when the visitor of the site makes a purchase from the ad. They have a higher payout as compared to other systems but best works for niche websites. It can work well with a wine website since it is not a generic website. The success however is more reliant on the amount of traffic on your site, the more traffic you have, the more the purchases that can be done.
CPC stands for cost per click and is where a publisher earns when a visitor clicks on an ad. It is an easier monetization method than CPA hence even small levels of traffic can lead to revenues. The revenue is however more likely to be inconsistent since the interest of a customer to click on an ad is influenced by many factors.
There are many more ways in which a publisher can make money from their site. Those are just but a few. For example he can have sponsored content on the site, sell n eBook on wines on the site, do online coaching on wines (most people don’t know much about wines), offer coupons though this will mostly work with affiliate links, create a wine directory page and charge those who want their wines business to be listed, etc. The kinds of opportunities for monetizing your site are limitless. It depends on your interest and what you think would work for you. It is however important to do a proper research to understand how different ads work.